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"Every accomplishment starts with the decision to try"
Lizi (Elisabeth Mérő-Santucci)
About me
Passionate problem-solver and strategic visionary. I thrive on turning ideas into reality, driving growth, and delivering exceptional results. With a blend of corporate expertise and freelancing finesse, I bring a holistic approach to every project I undertake. From identifying opportunities to executing strategies, I am dedicated to helping businesses achieve their goals, ensuring success at every turn.
Diverse background & global perspective
I bring a dual Brazilian-Hungarian nationality, speaking five languages. Fluently - English, Hungarian, Portuguese - and having limited work proficiency in Spanish and elementary skills in French. I've lived and studied in both Brazil and Hungary, where I pursued Graphic Design and Video Journalism vocational certificates. My journey continued back in Brazil, culminating in a Bachelor's in Systems Information and an MBA in Agile Product Management. My multicultural background enriches my adaptability and cross-cultural communication, crucial in today's interconnected world. Languages are integral in global opportunities, breaking barriers and fostering collaboration. Explore my portfolio to witness how creativity, culture, and communication converge in my work.
Technical Skills
Graphic Design
Web Design
UX Design
Product Management
Digital Transformation
IT Consulting
Education
AI Product Management Specialization
Duke University
December - 2023
MBA in Agile Product Management
XP Education
May - 2022
Bachelor’s degree in information systems
Estácio University
November - 2020
Vocational Certificate in Video journalism
Komlósi Oktatási Stúdió
(Komlósi Education Studio)
January - 2010
Vocational Certificate in Graphic Design
Budai Rajziskola
(Buda Drawing School)
June - 2007
Career Experience
Ems Digital WOrld
IT Consultant
10/2013 - Present
Consulate General of Hungary in São Paulo
Commercial attaché assistant
05/2014 - 06/2016
Laércio Benko
(former Secretary of Tourism of the State of SP)
Digital Marketing Specialist, UX Designer, Graphic Designer, Web Designer
04/2017 - 09/2017
WSI Digital Marketing
Customer Success Analyst
10/2017 - 11/2017
M frozen vegan
UX Designer, Graphic Designer, Web Designer
12/2017 - 12/2018
Alimentos veganos com sabor
Fold Gallery
UX Designer, Graphic Designer, Web Designer, Canva Coach
07/2021 - 12/2021
Funifier Gamification solutions
UX Designer, Gamification Specialist
03/2022 - 10/2022
Trickstermania
Product Manager, Digital Marketing Specialist, UX Designer, Graphic Designer, Web Designer
01/2021 - Present
Casa Húngara
05/2021 - Present
Digital Marketing Specialist, UX Designer, Graphic Designer, Web Designer
Instituto de Pesquisas Eldorado
Senior Software Analyst
02/2022 - 09/2023
Norwegian Cruise Line Holdings Ltd.
Youth Counselor
05/2018 – 05/2021
Youth Counselor
British Petrol
CF CSR (Customer Success)
06/2011 - 02/2013
Transcom
IT Help Desk -UPS Project
02/2010 - 06/2011
Telemedia InteracTV
Tv show Editor, Graphic Designer
10/2007 - 02/2009
Venture X
Graphic Designer
06/2016 -11/2016
Professional Licenses
& Certifications
The Scrum Alliance product owner certification is the most recognized in the industry. The Certified Scrum Product Owner® (CSPO®) demonstrates knowledge and ability to maximize the value of a product.
The CSPO certificant:
● Creates and communicates the product vision to the Scrum Team and understands release goals
● Makes decisions with the customer and business in mind
● Maintains a Product Backlog
This credential is granted upon the completion of two classes. Kanban System Design, which teaches the basics of Kanban, flow, and how to design a Kanban system. Then either the Kanban Systems Improvement course, which teaches how to evolve, improve, and scale a Kanban system or the Kanban for Design and Innovation, which teaches how to establish an upstream Kanban system may be chosen to complete the KMP Credential requirements.
KMPs should be able to design a Kanban system and evolve and scale it beyond the team.
The Lean Six Sigma White Belt certification is the first level of Lean Six Sigma certification, providing information about the basic concepts of Lean Six Sigma. White Belts can help with organizational change management and can participate in local problem-solving groups that support projects.
This is a local problem-solving team that supports Six Sigma projects. It has a solid, but basic understanding of Six Sigma.
As a Salesforce App Customization Specialist, your goals include adding record types for specific data handling, building custom fields to enhance data accuracy, creating approval processes for streamlined workflows, generating reports and dashboards for data-driven insights, and constructing customized apps and pages for improved user engagement and interface tailored to business needs.
Seminars
June - 2022
Eld Talks
The Role of Product Culture in Project Delivery
Uncover the Secrets to Project Success! Delve into the core principles and practices that propel projects to achieve remarkable outcomes, fostering a culture of innovation, collaboration, and transparency. Embrace the spirit of creativity and openness as we present a large Miro board, inviting everyone to join in and experience the true essence of Product Culture. Collaboration lies at the heart of our journey, empowering teams to thrive and excel in their pursuit of excellence!
June - 2022
Product Talks
Burndown Chart, DOR and DOD
I had the pleasure of delivering a lesson on the fundamental aspects of Agile project management: the Burndown Chart, Definition of Ready (DOR), and Definition of Done (DOD). During the talk, attendees gained valuable knowledge on how the Burndown Chart serves as a powerful tool to visualize team progress and improve work management. We emphasized the significance of a well-defined DOR, highlighting how it ensures proper preparation of user stories for development, fostering a culture of enhanced collaboration within the team. Moreover, our discussion on the Definition of Done shed light on the critical criteria that must be met for a user story to be considered complete.
Publications
July - 2023
Explore the unexpected correlation between the Scout movement's timeless principles and the transformative power of the Kanban method and learn how embracing collaboration, transparency, and innovative leadership can lead to evolutionary change within your teams.
August - 2023
"Learning Something New" is a series tailor-made to take readers on a captivating journey of exploration between two seemingly unrelated worlds. The inaugural article is a blend of two seemingly unrelated worlds: Product Managers & Quarterbacks. Each article is designed to draw you in with a curious and intriguing topic while delivering a delightful surprise of information you might not have expected.
August - 2023
"Learning Something New" is a series tailor-made to take readers on a captivating journey of exploration between two seemingly unrelated worlds.
Discover how both Software Development Life Cycle (SDLC) and mindfulness share core principles such as iteration and continuous improvement, attention to detail, effective communication, and managing complexity.
December - 2023
"Learning Something New" is a series tailor-made to take readers on a captivating journey of exploration between two seemingly unrelated worlds.
I'm mixing cooking with AI! Discover how gourmet cooking parallels ChatGPT's PromptEngineering. Perfect for foodies and tech-curious alike!
January - 2024
I had the privilege of attending the Microsoft AI Tour for Developers 2024, and it was a day packed with incredible AI insights and groundbreaking innovation.
I invite you to read my article and join the discussion on the insights and encounters.
And always remember: Your data is your data, and it matters!
Awards
December - 2022
EldFlash
Motorhead team's Extraordinary Achievement
Collecting positive feedback and excellent evaluations, the team was responsible for an extraordinary job carried out with the client, mainly due to their flexibility in adapting to numerous changes in the project scope throughout the year, keeping up with the evolution of the technologies required by those involved. Additionally, the collective effort and exceptional achievement elevated stakeholder satisfaction from 9 to 10.
January - 2020
Vacation Hero
The Vacation Hero program shines a spotlight on 350 outstanding crew members monthly across Norwegian Cruise Line's entire fleet, celebrated by both guests and officers.
My journey led me to a cruise ship, where I earned two significant awards that hold immense personal meaning. The first, the Comment Card Top Earner award, embodies my dedication to crafting customer-focused experiences and exceeding guest expectations. The second, the Outstanding Team award, underscores our crew's shared commitment to excellence through collaborative effort.
These awards serve as constant reminders of the significance of guest-centric approaches and the power of a dedicated, united team. Just as in my professional pursuits, I persistently strive for excellence and impactful contributions.
Achievements
September - 2022
Jornada Colaborativa
The Collaborative Journey is a community passionate about people and technology, sharing experiences through collaborative books and lectures. All profits are donated (community support). While co-writing the Soft Skills book on Chapter 34, I had an amazing experience coaching a group of curious adventurers in a deep-dive soft skills development session, utilizing Trickster, the card game.
Trickster Card Game
Soft Skills Tree
Testimonials
October - 2022
Agile English
Design Thinking Process Workshop
I was honored to be invited to speak about the Design Thinking Process at the "Inglês para Agilistas" initiative, which includes workshops in the English language on various topics connected to Agility for Brazilians. It was an immersive and inspiring experience where I had the privilege of guiding participants through the creative journey of problem-solving and innovation. Throughout the workshop, attendees explored the fundamental principles of design thinking, learning how to empathize with users, define challenges, ideate groundbreaking solutions, and prototype their ideas. The hands-on exercises and collaborative activities fostered a dynamic and engaging environment, encouraging participants to think outside the box and embrace a human-centered approach. The workshop not only sparked a newfound enthusiasm for design thinking but also nurtured a culture of creativity and innovation among the participants.
Testimonials
Projects
02/2022 – 02/2023
USP DSA Latam Globalization Fulfillment
Product Manager
The R&D project undertaken to explore two B2B solutions for Dell Technologies' Fulfillment segment has played a pivotal role in driving the organization's growth and success.
As the Product Manager, I undertook the responsibility of establishing a clear and targeted product vision and roadmap, closely aligned with the partner's specific business objectives. Through effective communication and collaboration with stakeholders, I ensured that the project's development process maintained its focus, efficiency, and customer-centric approach.
Leveraging my expertise in backlog prioritization, timeline management, and data-driven decision-making, I provided valuable insights that guided the R&D team in developing solutions that precisely addressed the unique demands of our customers.
This collective effort and our exceptional achievement in elevating stakeholder satisfaction from 9 to 10 led to the Motorhead team being recognized with the prestigious EldFlash award.
Stable
Stable stands as a robust, decoupled, independent, and scalable system responsible for orchestrating communication among various DSA systems. Our project reenvisioned the previous database-oriented approach to handling command entries, triggers, and events. Through thoughtful design and utilizing the latest Dell Design System 2.0, we crafted a streamlined interface that significantly enhanced the user experience for developers, marking a pivotal step in optimizing system operations.
Autopilot
Designed and implemented Autopilot, a simulation tool that tests the fulfillment process across various systems without real sales platform requests. Leveraged Dell Design System 2.0 to deploy this feature across 3 regions, enhancing it with "Internal Order" functionality. Significantly, introduced a unique scheduling feature to facilitate multiple order simulations, catering to procurement department needs.
05/2021 – 08/2023
Casa Húngara de São Paulo
Digital Marketing Specialist,
UX Designer, Graphic Designer,
Web Designer, IT Consultant
The Digital Transformation project for Casa Húngara was a multifaceted endeavor, and as a consultant, I played a pivotal role in its success.
My responsibilities encompassed implementing comprehensive strategies, executing website development, designing branding concepts, establishing a robust digital media presence, and formulating an effective email marketing strategy, all while ensuring compliance with the LGPD data law.
Notably, the media presence achievements were remarkable, with a substantial increase of over 2,000 followers on Instagram, impressive engagement rates, and a 100% increase in public reach. The Hungarian School campaigns saw significant growth as well, with student numbers soaring from 70 to 140.
In total, the project received over 100,000 visits across various pages and the website. The impactful social media presence and the quality of the work pursued led to a notable improvement in attendance at in-person events, resulting in a substantial revenue boost for Casa Húngara.
Social Media Analytics
Through a well-executed strategy, we achieved an unprecedented 100% surge in Instagram reach and followers. Additionally, our dedicated efforts led to an impressive growth of over 2,000 followers, further solidifying our digital community. This achievement not only underscored our digital prowess but also showcased our ability to truly engage with our audience in meaningful ways.
Website Analytics
Navigating the digital landscape, our website emerged as a central hub of activity. The Hungarian School page stood out prominently, drawing substantial interest and interaction from visitors. With its lightning-fast site velocity and intuitively designed navigation, we ensured a seamless experience for users, fostering greater exploration and engagement.
07/2021 – 12/2021
Fold Gallery
UX Designer, Graphic Designer, Web Designer, Canva Coach
The oldest living modern art in the world.
The Fold gallery artworks are the collection of Esther Toth and Otto Cserhalmi – who share a passion for art, culture and history. Their mission is to share their journey of discovery of the Australian Aboriginal First Nation’s contemporary artworks by making their own collection being opened up and made accessible to worldwide audiences.
Fold Gallery's exceptional collection of First Nations art pieces, available for exhibitions in Art Galleries. Whether as a standalone collection or to complement existing Indigenous artworks, the remarkable First Nations collection can also be leased individually for both short and longer terms.
In the context of this past project, the roles of a UX Designer, Graphic Designer, Web Designer, and Canva Coach converged to form a dynamic and comprehensive skill set. The main objective was to bring visual storytelling to life, adding depth and resonance to the project's identity.
Logo Redesign & Website
The redesign of Fold Gallery's logo, incorporating the Hungarian word "FÖLD," meaning "World." Explored culturally resonant design elements, typographic choices, and symbolism to convey a global artistic perspective. Collaborated closely with stakeholders, ensuring alignment with vision and target audience. Resulting logo and website embodies unity, creativity, and the gallery's storytelling of the world coming together through art.
Canva Coach
The turning point emerged during engaging interactions with Esther, the Marketing Manager. Her curiosity ignited a project expansion that ultimately transitioned into tailored design coaching sessions. These sessions not only equipped her with the skills to navigate website management but also fostered expertise in utilizing the design platform Canva as well as Mailchimp email marketing explorations. This transformation empowered Esther to independently oversee these facets.
05/2018 – 05/2021
Norwegian Cruise Line Holdings Ltd.
Youth Center Safety Rules:
Digital enhancements on board The Encore
Though I wasn't initially hired for a design role, my proactive and innovative approach as a youth counselor led me to utilize my design and UX background to enhance processes within the youth center onboard Norwegian Cruise Line's newest ship, The Encore.
Teaming up with another counselor, I identified a valuable opportunity to leverage technology for improved safety procedures and communication within the center. Recognizing the abundance of TVs and resources available, we conceived the idea of presenting safety rules in a visually engaging manner on these screens.
This approach allowed kids and parents to easily access and absorb essential safety guidelines related to activities, interactions, and being inside the center.
To execute our vision, we created detailed drawings and informative slides, presenting the safety rules in a clear and visually appealing format. Our materials were thoughtfully presented to management and received approval for implementation throughout the center. The introduction of this new system was met with enthusiasm from both kids and parents, demonstrating its effectiveness in communicating the importance of safety.
Moreover, this project showcased environmental benefits by significantly reducing paper waste and optimizing resource utilization.
As a youth counselor, my initiative and problem-solving skills empowered me to step beyond my designated role, leveraging my design and UX expertise to make a meaningful impact. This successful implementation highlights my ability to bridge diverse skills, enhancing processes, and creating positive improvements in the youth center's operations.
11/2021 – 05/2022
XP Educação
MBA in Agile Product Management
The "Skills Track" project, which earned distinction upon my MBA graduation, details a groundbreaking gamification strategy designed to invigorate employee skill development within organizations.
This comprehensive project navigates each phase of product management, starting with market analysis and ending with successful implementation.
The institution has chosen this work as a reference for upcoming MBA classes, signifying its importance in modernizing workforce dynamics and motivating skill enhancement.
"Skills Track" began by dissecting market trends and identifying areas for improvement in employee skill development. It focused on creating a gamified platform tailored to individual employee personas, fostering engagement through game mechanics, challenges, and rewards.
The documented journey from inception to implementation, encompassing strategy, design, development, and monitoring, is accessible in Miro as a reference for consultation. This project serves as a roadmap for leveraging gamification to enrich skill development and foster a culture of perpetual learning and growth within organizations.
Volunteering
July - 1997 - Present
Hungarian Scout Association in Exteris
Scoutmaster (Csapatparancsnok)
October - 2014 - July - 2023
I have been an active member of KMCSSZ (Hungarian Scout Association in Exteris) since the tender age of 11, embarking on a journey that has enriched my life with invaluable experiences.
Through my longstanding involvement in scouting, I have come across a myriad of remarkable opportunities that have shaped me into the individual I am today.
I have been afforded the unique privilege of engaging in activities conducted in Hungarian, even while residing in Brazil. This exceptional bilingual exposure has not only broadened my horizons but has also endowed me with a profound cross-cultural aptitude.
Immersing myself in the scouts movement, which happens to be one of my most fervent passions, has left an indelible mark on my character and outlook. Its principles and teachings resonate deeply within me, guiding my interactions and conduct across the globe.
Echoing the sentiments of Baden Powell, founder of scouting, I firmly adhere to the principle of leaving the world better than I found it.
Since 2014, I have also held the role of Scoutmaster, which further demonstrates my unwavering commitment to personal growth, cultural exchange, and the betterment of society at large.
September - 2022 - Present
Jornada Colaborativa
Co-author
The Collaborative Journey is a community passionate about people and technology, sharing experiences through collaborative books and lectures.
All profits are donated (community support).
March - 2021 - Present
Be my eyes
Trilingual Volunteer
"See the world together."
Be My Eyes is a free app that connects blind and low-vision people with sighted volunteers and companies. I have taken many calls in Portuguese, English and Hungarian.
Feb - 2014 - Feb -2015
British Council
English Teacher
I enthusiastically participated as an English teacher in the "Inglês da Família" program, a noble initiative that deployed two dedicated teachers to designated public schools for voluntary teaching. My role encompassed imparting English language skills with a focus on fostering meaningful learning experiences.
January - 2000
Núcleo Bolha de Sabão (NGO)
Project Manager
This NGO focuses on aiding vulnerable children during the periods before and after school. This organization plays a pivotal role in providing essential homework assistance while also offering enriching opportunities such as music classes, sports, and various engaging activities.
I initially joined as an IT assistant, contributing by teaching Excel and other essential tools to parents of the attending children. My responsibilities quickly expanded to include a diverse range of activities, from conducting crafts and math classes to captivating storytelling sessions for the kids.
Moreover, I took the initiative to organize several successful fundraising events, contributing to the sustainability of the organization's efforts. Over the past two years, I have taken on more significant roles within the NGO. I've collaborated directly with the teachers and interns, orchestrating team-building activities that foster a positive and supportive environment.
As a project manager, I've been instrumental in conceiving, planning, and implementing new projects, thus contributing to the continuous growth and innovation of the organization's mission.
This volunteering experience has not only allowed me to make a meaningful impact on the lives of these children but has also honed my leadership, project management, and interpersonal skills. It's been a rewarding journey of personal development and contributing to the betterment of the community.
Contact Info
